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The interest in the youngest son of President Donald Trump has often extended to his business endeavors, particularly after reports that Barron Trump is planning to follow in his father’s footsteps. With Barron now 20, what exactly is he doing to make a name for himself? We now have an answer.
A few months ago, Newsweek reported that Barron was listed as a director for a company called Sollos Yerba Mate Inc., according to business registration documents filed in Florida and Delaware. Yerba Mate is a traditional herbal tea originating in South America. And now the company is apparently getting ready to launch.
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“Introducing our 12-pack: Pineapple + Coconut,” the brand wrote in a post on LinkedIn. “Launching May 2026.”
The video shows a 12-pack of yerba mate atop a white surfboard floating on clear water. The public filings for SOLLOS Yerba Mate Inc. show Barron as one of five partners alongside Spencer Bernstein, Rudolfo Castello, Stephen Hall and Valentino Gomez.
According to People one of the brand’s co-founders described it as a “lifestyle beverage brand built around clean + functional ingredients.” One of the company’s earlier posts talked about the meaning behind its name: “Growing up in South Florida, our lifestyle was shaped by the opportunity to spend time outdoors year-round. That experience led us to create SOLLOS, a beverage designed to complement life in the ‘Sunshine State,’ ” the post read.
““SOL,” meaning sun in Spanish, represents the sun rising and the beginning of the day. “LOS,” which is “Sol” spelled backwards, represents the sun setting and the end of the day. Together, SOLLOS captures the full cycle of the sun and that “It Begins Where It Ends™,” the company said.
This new business for the younger Trump comes after People reported that after turning 20 he was preparing for his “next phase” of life, with the intention of emulating his father. “Barron has inherited his father’s interest in making money and a name for himself, and is well on the way to becoming an entrepreneur,” a source told the outlet. “He is smart, focused and resourceful. He is always looking for areas that interest him and is quite ambitious for such a young age.”
It’s far from his first foray into business, though. Multiple reports indicate he is actually the one behind the family’s cryptocurrency business, and that has already made him a millionaire. According to Forbes, Barron alone is believed to be worth around $150 million, and he owns millions more in locked-up tokens that can’t be traded yet.
“He has been actively pursuing successful ventures for several years,” a source said. “Turning 20 is indeed a turning point for him as he gets older and wants to engage with projects that not only interest him, but will make him a lot of money.”
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